Power Company Climbing

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The Send is a Necessary Piece of the Process

Photo from John Wesely

“It's all about the journey.”

After carefully curating my Instagram feed to get rid of most of the Moonboarding videos, I've been left with hundreds of posts every day that are trying to sell me the same message.

It's the process that's important." 

"It's not about success and failure, it's only about days out with friends."

"Sending doesn't matter because I do it all for the journey."

Their journey is missing a valuable piece. The send. 

We talk a lot around here about how important it is to place value on the process - on the podcast, with our clients, and during our workshops with other coaches, climbers, and parents. We believe that. Hell, we sell a journal we call the Process Journal. But we also want to send. Denying that is making an excuse for never actually putting yourself on the line.

Why is that we try to assign value to the goal setting, the training, the work put in to learn the moves and subtleties of each sequence, the scheduling to get to the project, the communication with our partners, battling the jitters we get while tying in - but when we fail, we try to pretend it doesn't matter?

Be honest with yourself. Of course it fucking matters…

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